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Press Releases

Performance Master Classes challenge NHS workforce to practise what they preach

As the NHS wrestles with the demands of increasing productivity whilst dealing with considerable transition, a number of healthcare leaders have decided to take a positive and brave step to ensure that the challenge is being met by a workforce that is healthy, resilient and engaged.... and more...

Optima-life lands top award, taking innovative sports technology into the NHS

Groundbreaking technology currently being used to influence performance and recovery in elite sportsplayers, received top honours at the recent 2011 Medilink East Midlands Innovation Awards. The award in the category, 'Partnership with the NHS' was presented to Simon Shepard CEO of Optima-life at the recent Innovation Day Gala Dinner held at the East Midlands Conference Centre... and more...

Player Fatigue: Overtraining, Overplaying or Overdoing it?

Life is set to change for managers, coaches and players across the sporting world with the launch of Optima-life's 'Firstbeat Recovery Kit'. This unique piece of software can provide definitive answers as to whether athletes are stressed and fatigued and more importantly wh.... and more...

Well-being - A Trendy Buzz Word or a Sign of Real Change?

Prime Minister David Cameron has started a national debate on the definition of happiness and how to measure well-being. The discussion is already dividing the nation but will it mark the start of a fresh approach to improving the overall health of the nation?... and more...

World Class Technology for AFC Wimbledon

Pre-season training started early this year for AFC Wimbledon physiotherapist Mike Rayner who is determined to make sure that tiredness and fatigue won't affect his players in the new season ahead... and more...

Science Proves the England Football Team Can Damage Your Health

The nation has been stressed, the players have been stressed and now there is scientific evidence to show that just watching the England football team really is bad for your health... and more...

Football Physiotherapist Michael Dons Cycling Kit in Push for New Heart Rate Technology

It takes dedication, a very big heart and a lot of leg power to cycle over 300 miles all to help your players improve their performance on the football pitch... and more...

Optima-life gets to the Heart of the Matter

Firstbeat Bodyguard, a new heart rate recording device, smaller than a match box and with the capacity to record continuous data for up to 5 days, is now available in the UK, exclusively through Optima-life... and more...

Tennis Star Sees Future in Health and Sport

Former Wimbledon and British Davis Cup Player John Feaver has joined Optima-life, the UK Health and Sports Performance company. He takes up the post of Non Executive Director of Business Development... and more...

Caring for the Cancer Carers

Carers at St John's Hospice, London, have recently taken part in a unique project which revealed the importance and positive benefits of exercise, for managing stress in their daily lives... and more...

Comic Relief's Kilimanjaro Fitness Expert to Speak at Health + Sport Seminar

Professor Greg Whyte, who trained the all star comic relief team for their epic 2009 Kilimanjaro Climb, will be speaking at 'The Role of Technology in Influencing Health, Sport & Physical Activity', at the Total Fitness health club, Wilmslow Way, Handforth, Wilmslow, SK9 3PE, Cheshire on Wednesday 29th April 2009 at 6.00pm... and more...